Users Create and Save Hundreds of Color Formulas, Navigate Interactive Strand Chart, Watch Exciting Mood Video
Ann Arbor, MI (PRWEB) October 12, 2011
Schwarzkopf Professional partnered once again with Logic Solutions to develop ESSENSITY for iPad and iPhone , the second release in a series of preeminent hair color mobile apps.
Much like their hit System Educator app for the IGORA and COLOR 10 product lines, the ESSENSITY apps provide users the ability to instantly access and save thousands of formulas (based on simple target color, application, and natural hair selections), and view product Hints and Tips with the tap of a fingertip. Unlike imposter apps, each formula has been directly tested and approved by Schwarzkopf.
The ESSENSITY apps also include new and exciting functionality, such as an interactive strand chart that displays all target colors in the ESSENSITY lines with a true-to-color visual hair strand. Once a user selects a target color from this screen, he/she immediately accesses the final step in the formula creation process.
Источник: San Francisco Chronicle (press release)