The social media phenomenon is looming large for retailers with the SoLoMo (social, location-aware, mobile) customer providing new kinds of exciting marketing opportunities for companies ready to capitalize on this.
The landscape is changing every day and companies must prepare to be flexible, test and learn as they strive to expand their digital reach.
Rachel Weiss, Assistant Vice President, Digital Strategy and Interactive Marketing, L’Oreal is a speaker at the marcus evans Social Commerce Conference taking place on July 27-28 at the Sir Francis Drake in San Francisco, CA.
Weiss is an award-winning digital professional. She is responsible for digital marketing and social media strategy at L'Oreal for professional haircare brands and SalonCentric. Weiss oversees digital strategy for salon brands including Redken, Kerastase, Matrix, Shu Uemura, L'Oreal Professionnel, Pureology and Mizani. Having held creative positions at Sony Pictures and Miramax films, Weiss’ expertise is a rare blend of solid digital, brand and entertainment experience.
Источник: CisionWire (press release)