In a country where majority of Indians are ‘Bollywood’ struck, brand endorsements by movie stars are immensely popular and effective. While almost every brand is jumping on to the celebrity bandwagon, there are a notable few who are looking beyond the current stream of highest-paid Bollywood actors and instead roping in older actresses.
A new addition to this club is Oriflame India, which recently roped in Sonali Bendre as its brand ambassador for 2012. Commenting on this association, Sharmili Rajput, Marketing Director, Oriflame India says, “We feel honoured to be able to work so closely with Sonali Bendre who beautifully represents the aspirations of Indian women today. Sonali’s spirit to make a difference for women in India aligns perfectly with Oriflame’s mission, vision and values.”
Источник: Pitch (blog)