What about your presence in colour cosmetics? It is not as prominent as other brands on the shop shelves?

We are the leaders by far with a market share of 30 per cent. We have done two things for Lakme. One is (consolidate) our leadership position itself, and second, we have premiumised Lakme. For example, three years ago, 90 per cent of our business was below the Rs 350 price point. Today, almost 35 per cent of our business comes from above that price point. So, we've premiumised by innovating much more. We have the largest spread on counters, almost 1,100 counters across the country and we have stepped up the pace of innovation. This segment is small but is going to grow.

What about the Lakme salons business, is it a logical extension of what you are doing?

Источник: Business Line